Articles on Martech, AI and Analytics

Christmas Wish – Josefine
As we wrap up our Christmas wishes, it’s time to hear from none other than...
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Christmas Wish – Naresh
  Continuing our Christmas wish series! This time Naresh Kollu, our Analytics Architect shares his...
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Christmas Wish – Frida
  Our next Christmas wish comes from Frida Thornberg! 🎄✨ Frida, our MarTech expert, has...
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Christmas Wish – Sophie
Next up in our Christmas wish series is Sophie Zander! 🎄✨ This holiday season, Sophie,...
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Christmas Wish – Rudolfs
As promised, we’re sharing our team’s Christmas wishes, starting with our talented developer Rudolfs Tilgass!...
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Oh, what a night!
Oh, What a Night! ✨ Last week, Deerdata and our CEO Josefine, had the incredible...
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Dear Santa…
It’s December - our favourite time of the year! December has arrived, and at Deerdata,...
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Deerdata - power BI training
Power BI training session
Power BI training session This week, we had the incredible opportunity to host a Power...
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Josefine is nominated to Analytics Professional of the Year
We’re thrilled to announce that our CEO has been nominated for "Analytics Professional of the...
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The power is in the data
Last week, Josefine, our CEO, and one of our customers, Gunilla Thorén, Head of BI...
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ICA Klimatknuffen
🍰 Big Cake Moment Alert! 🍰 We are incredibly proud to be part of the...
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Deerdata 1 Year Anniversary
🎉 Deerdata 1 Year Anniversary: Celebrating a Year of Success and Growth! 🎉 We can’t...
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Deerdata at Convinistaffetten
Last week, our amazing Deerdata team took on the relay challenge at Convinistaffetten (read more...
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The team is growing
🌟 We are thrilled to welcome two talented new members to the Deerdata team -...
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Celebrating our first Deerdata summer conference
Happy summer from the Deerdata team! 🦌 Our first summer conference was a special occasion,...
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A metaphor for a CDP and a web analytics system, A CDP creates a holistic profile of a customer, a web analytics tool focuses on one puzzle piece, the online interactions.
Do you really need Google analytics once you have a CDP?
Customer Data Platforms (CDPs) are becoming increasingly popular in Sweden, because they are seen as...
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3rd party cookies has been everywhere, but soon it's over.
Navigating the Post 3rd Party Cookies Era
The 3rd party cookie demise We’ve heard it many times now – the era of...
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Reflections in a GenAI year - Patrick Couch
Reflections on a GenAI year- with guest writer Patrick
As we’re closing in on the end of the year, I can’t help but to...
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Teaching is learning - Åke Edlund
Teaching is learning- with guest writer Åke
Thoughts on how to increase learning within organizations “I’ve been doing this for years, I...
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Building blocks of holistic martech
Holistic MarTech – Maximize the Value
When I dive into discussions about MarTech, I often find the spotlight on the technology...
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The Psychology Behind Change- with guest writer Anna Carolina
In the constantly evolving landscape of technology, businesses are encountering a pivotal challenge: the need...
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Busy hippo in the office
Busy is the new stupid
We all have biases, whether acknowledged or not. Consider this: How many of your friends...
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Dear Data: Your Guide to Cloud Transformation and not growing your own vegetables
How are you all doing in the AI hype? Is it slowing down or speeding...
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Discussion of digital transformation strategy, focusing on AI, the metaverse, and aligning technology with business success.
Lost in the Metaverse: Everyone but Lex and Mark
Digital transformation strategy is more important than ever as companies navigate AI, the metaverse, and...
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Lena embracing Deerdata's ‘office-first policy’ in a doorless, unheated cottage in Josefines garden—proof that warmth is overrated
Our Office policy
Here at Deerdata, we have an office-first policy, emphasizing the importance of a collaborative workspace...
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Stop spamming me! Personalize now!
I expect personalization. Period! Customers expect personalization Most customers expect personalization these days. I want...
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Hello Rudolph
So, many of you (well, one person) have been asking who Rudolph is. Let us...
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First week at Deerdata
Hello, friends, followers and fawns! I hope you're all having a fantastic week. It's been...
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Explore our collection of articles on Martech, AI, analytics, and business transformation. Stay updated on the latest trends and dive into insights meant to spark your creativity and critical thinking. At DeerData, we try to share out knowledge as well as give you a glimpse into the stories behind our small company and our road forward.

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