MarTech

Customer Data Platforms (CDPs) are becoming increasingly popular in Sweden, because they are seen as one solution for marketing in a cookieless world. However, getting a CDP, either through purchase or building it in-house, is usually expensive and/or technically complex....

When I dive into discussions about MarTech, I often find the spotlight on the technology and the ever-evolving landscape it brings. It's no surprise, given the vast array of tools available, that many think MarTech is all about technology. Now,...

I expect personalization. Period! Customers expect personalization Most customers expect personalization these days. I want relevance in my interactions with companies. If not, it is a waste of my time, and like everyone else, I have very little time. Unfortunately,...