A metaphor for a CDP and a web analytics system, A CDP creates a holistic profile of a customer, a web analytics tool focuses on one puzzle piece, the online interactions.
Do you really need Google analytics once you have a CDP?
Customer Data Platforms (CDPs) are becoming increasingly popular in Sweden, because they are seen as one solution for marketing in a cookieless world. However, getting a CDP, either through purchase or building it in-house, is usually expensive and/or technically complex....
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3rd party cookies has been everywhere, but soon it's over.
Navigating the Post 3rd Party Cookies Era
The 3rd party cookie demise We’ve heard it many times now – the era of 3rd party cookies is coming to an end – and the big question is ”Are we prepared”? A cookie is a small piece of data...
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Building blocks of holistic martech
Holistic MarTech – Maximize the Value
When I dive into discussions about MarTech, I often find the spotlight on the technology and the ever-evolving landscape it brings. It's no surprise, given the vast array of tools available, that many think MarTech is all about technology. Now,...
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Stop spamming me! Personalize now!
I expect personalization. Period! Customers expect personalization Most customers expect personalization these days. I want relevance in my interactions with companies. If not, it is a waste of my time, and like everyone else, I have very little time. Unfortunately,...
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