Deerdata articles

A metaphor for a CDP and a web analytics system, A CDP creates a holistic profile of a customer, a web analytics tool focuses on one puzzle piece, the online interactions.
Do you really need Google analytics once you have a CDP?
Customer Data Platforms (CDPs) are becoming increasingly popular in Sweden, because they are seen as...
3rd party cookies has been everywhere, but soon it's over.
Navigating the Post 3rd Party Cookies Era
The 3rd party cookie demise We’ve heard it many times now – the era of...
Reflections in a GenAI year - Patrick Couch
Reflections on a GenAI year- with guest writer Patrick
As we’re closing in on the end of the year, I can’t help but to...
Teaching is learning - Åke Edlund
Teaching is learning- with guest writer Åke
Thoughts on how to increase learning within organizations “I’ve been doing this for years, I...
Building blocks of holistic martech
Holistic MarTech – Maximize the Value
When I dive into discussions about MarTech, I often find the spotlight on the technology...
The Psychology Behind Change- with guest writer Anna Carolina
In the constantly evolving landscape of technology, businesses are encountering a pivotal challenge: the need...
Busy is the new stupid
We all have biases, whether acknowledged or not. Consider this: How many of your friends...
Dear Data: Your Guide to Cloud Transformation and not growing your own vegetables
How are you all doing in the AI hype? Is it slowing down or speeding...
Lost in the Metaverse: Everyone but Lex and Mark
I had the pleasure of attending a great dinner party last Friday, where I tried...
Our Office policy
Here at Deerdata, we have an office-first policy, emphasizing the importance of a collaborative workspace...
Stop spamming me! Personalize now!
I expect personalization. Period! Customers expect personalization Most customers expect personalization these days. I want...
Hello Rudolph
So, many of you (well, one person) have been asking who Rudolph is. Let us...
First week at Deerdata
Hello, friends, followers and fawns! I hope you're all having a fantastic week. It's been...
After work - deer
We are live!
Today, we're thrilled to announce that we've transitioned from stealth mode to launch as Deerdata!...
Being nice to AI
Why being nice matters
As an analytics professional exploring the exciting world of AI, I’ve been pondering an intriguing...
deers eating cake
Embrace cake in your transformation
Are you feeling overwhelmed by the rapid advancement of new technologies in the market? It’s...