Lena Lindgren

Building blocks of holistic martech
Holistic MarTech – Maximize the Value
When I dive into discussions about MarTech, I often find the spotlight on the technology and the ever-evolving landscape it brings. It's no surprise, given the vast array of tools available, that many think MarTech is all about technology. Now,...
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Stop spamming me! Personalize now!
I expect personalization. Period! Customers expect personalization Most customers expect personalization these days. I want relevance in my interactions with companies. If not, it is a waste of my time, and like everyone else, I have very little time. Unfortunately,...
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