Customer Data Platforms (CDPs) are becoming increasingly popular in Sweden, because they are seen as one solution for marketing in a cookieless world. However, getting a CDP, either through purchase or building it in-house, is usually expensive and/or technically complex....
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The 3rd party cookie demise We’ve heard it many times now – the era of 3rd party cookies is coming to an end – and the big question is ”Are we prepared”? A cookie is a small piece of data...
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As we’re closing in on the end of the year, I can’t help but to take a step back and look back at what in many ways was a year infatuated with generative ai. GenAI was all over 2023. Not...
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Thoughts on how to increase learning within organizations “I’ve been doing this for years, I learned a lot and I’m constantly learning new things”. Well, if you think you’re an expert, maybe you are, or maybe only as long as...
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When I dive into discussions about MarTech, I often find the spotlight on the technology and the ever-evolving landscape it brings. It's no surprise, given the vast array of tools available, that many think the meaning of MarTech is all...
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In the constantly evolving landscape of technology, businesses are encountering a pivotal challenge: the need to adapt to continuous change. Gone are the days where you did one big implementation which would remain relevant for years. Now we are bombarded...
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We all have biases, whether acknowledged or not. Consider this: How many of your friends are of the opposite gender and between 20-30 years younger or older than you? Not many, right? This shows our inherent bias toward those similar...
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How are you all doing in the AI hype? Is it slowing down or speeding up for you? I strongly believe that significant changes are coming our way, and ahead we will witness a time of substantial change. How models...
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Digital transformation strategy is more important than ever as companies navigate AI, the metaverse, and evolving business landscapes. Understanding these shifts is key to staying competitive. I had the pleasure of attending a great dinner party last Friday, where I...
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Here at Deerdata, we have an office-first policy, emphasizing the importance of a collaborative workspace and coming into the office sometimes. Currently, our Stockholm office resides in Josefines Garden. It comes with a breathtaking view of a lake, lovely, but...
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