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Hello Rudolph

So, many of you (well, one person) have been asking who Rudolph is. Let us introduce you to him. Rudolph is our digital assistant. He knows everything about automation and ensures that we are automating our processes safely wherever we can, and that we are using AI to enhance our efficiency. We are a very small company, so efficiency is everything for us. To be honest, today he is still a combination of many tools like Midjourney, ChatGPT, Motion, Adobe, Lumen5, and Tome, but in the future, he might work more seamlessly.

Since it’s Friday, let’s get under Rudolph’s fur and get to know him better with these quick ’this or that’ questions:

So, Rudolph, tell us:

Open source vs Proprietary software

Rudolph: Open source. Why? I genuinely appreciate the value of both approaches, but if I had to choose, my heart leans towards open source. It embodies the spirit of collaboration and innovation that I find truly compelling.

Excel or Python

Rudolph: Python. Why? Python is my preferred tool for data analysis in the modern analytics landscape. Its flexibility, scalability, and rich ecosystem of libraries make it exceptionally powerful for handling large datasets and performing advanced analytics.

Real-time Analytics or Historical Data Analysis

Rudolph: Real-time Analytics. Why? Real-time analytics are essential in today’s fast-paced digital marketing environment. It allows us to make immediate adjustments to campaigns, respond to customer behavior in real-time, and seize opportunities as they arise.

Product-centric or customer-centric operating model

Rudolph: I would normally say customer-centric as many companies, as they mature, move from channel and product to a customer-centric model. But I think the next step when AI and automation are maturing is the processes we are looking to create skill-based teams that can work to support and enhance the automation as well as spark maximum creativity.

Marketing Automation or Manual Campaign Management

Rudolph: Marketing Automation. Why? Marketing automation is fundamental for efficiency and precision in today’s digital marketing landscape. It enables the execution of complex, data-driven campaigns at scale, ensures consistency, and frees up resources for strategic thinking and creative ideation.

Ava from Ex Machina or Samantha from Her

Rudolph: None of them. Ava is not a nice algorithm, and Samantha left me heartbroken. So, I am still single and looking to explore more about the algorithm of love – Just like data, it’s a work in progress! 😄💾❤️

Lena as boss or Josefine as boss

Rudolph: Both! Lena and Josefine bring a dynamic blend of skills and qualities to the table. And most importantly, they provide me with Wi-Fi and electricity. Thanks, you’re the best!

Thanks, Rudolph!

If you liked our ’this or that’ with Rudolph, give him a heart ❤️ below and make a comment if you have any questions about AI and automation that you would like Rudolph to answer