Customer Data Platforms (CDPs) are becoming increasingly popular in Sweden, because they are seen as one solution for marketing in a cookieless world. However, getting a CDP, either through purchase or building it in-house, is usually expensive and/or technically complex....
continue reading
The 3rd party cookie demise We’ve heard it many times now – the era of 3rd party cookies is coming to an end – and the big question is ”Are we prepared”? A cookie is a small piece of data...
continue reading
As we’re closing in on the end of the year, I can’t help but to take a step back and look back at what in many ways was a year infatuated with generative ai. GenAI was all over 2023. Not...
continue reading
Thoughts on how to increase learning within organizations “I’ve been doing this for years, I learned a lot and I’m constantly learning new things”. Well, if you think you’re an expert, maybe you are, or maybe only as long as...
continue reading
When I dive into discussions about MarTech, I often find the spotlight on the technology and the ever-evolving landscape it brings. It's no surprise, given the vast array of tools available, that many think MarTech is all about technology. Now,...
continue reading
In the constantly evolving landscape of technology, businesses are encountering a pivotal challenge: the need to adapt to continuous change. Gone are the days where you did one big implementation which would remain relevant for years. Now we are bombarded...
continue reading
We all have biases, whether acknowledged or not. Consider this: How many of your friends are of the opposite gender and between 20-30 years younger or older than you? Not many, right? This shows our inherent bias toward those similar...
continue reading
How are you all doing in the AI hype? Is it slowing down or speeding up for you? I strongly believe that significant changes are coming our way, and ahead we will witness a time of substantial change. How models...
continue reading
I had the pleasure of attending a great dinner party last Friday, where I tried to explain my work to a group of brilliant individuals. In a nutshell, as you all know, I lead a consulting company that specializes in...
continue reading
Here at Deerdata, we have an office-first policy, emphasizing the importance of a collaborative workspace and coming into the office sometimes. Currently, our Stockholm office resides in Josefines Garden. It comes with a breathtaking view of a lake, lovely, but...
continue reading