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A metaphor for a CDP and a web analytics system, A CDP creates a holistic profile of a customer, a web analytics tool focuses on one puzzle piece, the online interactions.
Do you really need Google analytics once you have a CDP?
Customer Data Platforms (CDPs) are becoming increasingly popular in Sweden, because they are seen as one solution for marketing in a cookieless world. However, getting a CDP, either through purchase or building it in-house, is usually expensive and/or technically complex....
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3rd party cookies has been everywhere, but soon it's over.
Navigating the Post 3rd Party Cookies Era
The 3rd party cookie demise We’ve heard it many times now – the era of 3rd party cookies is coming to an end – and the big question is ”Are we prepared”? A cookie is a small piece of data...
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Reflections in a GenAI year - Patrick Couch
Reflections on a GenAI year- with guest writer Patrick
As we’re closing in on the end of the year, I can’t help but to take a step back and look back at what in many ways was a year infatuated with generative ai. GenAI was all over 2023. Not...
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Teaching is learning - Åke Edlund
Teaching is learning- with guest writer Åke
Thoughts on how to increase learning within organizations “I’ve been doing this for years, I learned a lot and I’m constantly learning new things”. Well, if you think you’re an expert, maybe you are, or maybe only as long as...
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Building blocks of holistic martech
Holistic MarTech – Maximize the Value
When I dive into discussions about MarTech, I often find the spotlight on the technology and the ever-evolving landscape it brings. It's no surprise, given the vast array of tools available, that many think MarTech is all about technology. Now,...
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The Psychology Behind Change- with guest writer Anna Carolina
In the constantly evolving landscape of technology, businesses are encountering a pivotal challenge: the need to adapt to continuous change. Gone are the days where you did one big implementation which would remain relevant for years. Now we are bombarded...
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Busy hippo in the office
Busy is the new stupid
We all have biases, whether acknowledged or not. Consider this: How many of your friends are of the opposite gender and between 20-30 years younger or older than you? Not many, right? This shows our inherent bias toward those similar...
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Dear Data: Your Guide to Cloud Transformation and not growing your own vegetables
How are you all doing in the AI hype? Is it slowing down or speeding up for you? I strongly believe that significant changes are coming our way, and ahead we will witness a time of substantial change. How models...
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Discussion of digital transformation strategy, focusing on AI, the metaverse, and aligning technology with business success.
Lost in the Metaverse: Everyone but Lex and Mark
Digital transformation strategy is more important than ever as companies navigate AI, the metaverse, and evolving business landscapes. Understanding these shifts is key to staying competitive. I had the pleasure of attending a great dinner party last Friday, where I...
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Lena embracing Deerdata's ‘office-first policy’ in a doorless, unheated cottage in Josefines garden—proof that warmth is overrated
Our Office policy
Here at Deerdata, we have an office-first policy, emphasizing the importance of a collaborative workspace and coming into the office sometimes. Currently, our Stockholm office resides in Josefines Garden. It comes with a breathtaking view of a lake, lovely, but...
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