MarTech

Customer Data Platforms (CDPs) are becoming increasingly popular in Sweden, because they are seen as one solution for marketing in a cookieless world. However, getting a CDP, either through purchase or building it in-house, is usually expensive and/or technically complex....

The 3rd party cookie demise We’ve heard it many times now – the era of 3rd party cookies is coming to an end – and the big question is ”Are we prepared”? A cookie is a small piece of data...

When I dive into discussions about MarTech, I often find the spotlight on the technology and the ever-evolving landscape it brings. It's no surprise, given the vast array of tools available, that many think the meaning of MarTech is all...

I expect personalization. Period! Customers expect personalization Most customers expect personalization these days. I want relevance in my interactions with companies. If not, it is a waste of my time, and like everyone else, I have very little time. Unfortunately,...