Lena Lindgren

When I dive into discussions about MarTech, I often find the spotlight on the technology and the ever-evolving landscape it brings. It's no surprise, given the vast array of tools available, that many think the meaning of MarTech is all...

I expect personalization. Period! Customers expect personalization Most customers expect personalization these days. I want relevance in my interactions with companies. If not, it is a waste of my time, and like everyone else, I have very little time. Unfortunately,...