CDP Activation Specialist

CDP Activation Specialist

Deerdata AB – Stockholm/Gothenburg, Sweden


Customer Data Platform (CDP) Expertise, Digital Marketing, Data Analysis, Marketing Automation, Campaign Management, Technical Savvy, Collaborative Mindset

About the Job

Welcome to Deerdata, where we’re passionate about MarTech and Analytics, and our mission is to elevate businesses to new heights of digital maturity.

But we’re more than just a workplace; we’re an enriching experience. Our vibrant culture celebrates every achievement, fostering collaboration and personal and professional growth. We’re dedicated to helping you stay competitive in today’s ever-changing landscape through continuous learning and upskilling.

If you’re ready to be part of a team that transforms digital dreams into reality with cutting-edge analytics, AI, and MarTech innovation, seize this opportunity. We’re currently seeking a CDP activation specialist to help us strengthen our Marketing Technology practice.

Your Role as a CDP Activation Specialist

In this position, you will play an integral role in activating and leveraging first party data using tools like Customer Data Platforms and marketing automation tools to elevate our customers’ marketing results. This role is perfect for those who are in the beginning of their journey in MarTech and are keen to specialize in CDP activation.

In this role, you will

  • Manage and optimize the use of the Customer Data Platform to support marketing initiatives and enhance customer engagement.
  • Collaborate with marketing teams to implement data-driven campaigns, leveraging insights from the CDP for targeted marketing efforts.
  • Assist in integrating various marketing tools with the CDP, ensuring efficient and effective campaign execution.
  • Create and automate customer journeys across multiple channels.
  • Identify potential by utilizing first party data in customer communication.
  • Analyze customer data to provide meaningful insights for improving campaign strategies and customer experience.
  • Actively contribute to the continuous improvement and innovation within Deerdata’s MarTech practice.

Is this you?

  • You are an enthusiast in Marketing Technology, particularly with an interest in Customer Data Platforms.
  • You enjoy sharing knowledge and learning new things in the digital marketing area.
  • You want to develop and execute effective data-driven marketing strategies.
  • You have an ability to work both independently and collaboratively within a team environment.
  • Strong communication skills, fluent in English, both written and verbal.

Your Experience

  • A few years relevant experience in digital marketing, experience with CDPs or similar technology is a plus.
  • You have skills in performance marketing, digital analysis, marketing automation, or campaign management.


In this role, you’ll find that this is more than just a job; it’s a meaningful journey of shaping the future of data-driven excellence. If you’re ready to be part of this journey, where your passion for data-driven marketing aligns with our mission, we invite you to join us, make a difference, develop yourself, and have fun!

Sounds interesting? We hope so. Apply for the job!

Do you need to know more? Contact Lena Lindgren at or connect with me on LinkedIn.

Selection is ongoing, so do not hesitate to get in touch.

Welcome to Deerdata – come build the future with us!

Apply for the job!