Together we defined a long-term data vision and roadmap, translated business requirements into actionable priorities, and set the overall strategy.

A key part of our work was building foundational capabilities in data and AI to ensure scalability. We implemented data governance frameworks, defined roles and responsibilities for data ownership, and introduced process governance to create accountability and transparency. At the same time, we established a continuous approach to working with data-driven initiatives, ensuring that every idea could move from business case through implementation to value realization.

While laying this foundation, we also delivered high-value use cases in parallel — in as automation and sales insights — to generate immediate business impact. This dual approach ensured that Sanoma gained both the capabilities to scale and the proof of value needed to drive momentum in their data and AI journey.