Josefine Boqvist

Josefine is nominated to Analytics Professional of the Year
We’re thrilled to announce that our CEO has been nominated for "Analytics Professional of the Year" award at the DAIR Awards! This recognition is not just a personal achievement for our CEO but a celebartion of the Deerdata Deerdata and...
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The power is in the data
Last week, Josefine, our CEO, and one of our customers, Gunilla Thorén, Head of BI and Automation at Volkswagen Group Sweden, had the pleasure of hosting a group of talented data professionals from Porsche Holding, the Volkswagen Group's Sweden headquarters...
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ICA Klimatknuffen
🍰 Big Cake Moment Alert! 🍰 We are incredibly proud to be part of the launch of Klimatknuffen, an AI-powered personalized online shopping assistant that helps you choose products with a lower CO2 footprint at ICA Gruppen 🌱. The AI...
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Deerdata 1 Year Anniversary
🎉 Deerdata 1 Year Anniversary: Celebrating a Year of Success and Growth! 🎉 We can’t believe it - our first birthday is here! 🎂🎈 The journey has been full of surprises, challenges, and invaluable lessons. While it wasn’t always what...
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Deerdata at Convinistaffetten
Last week, our amazing Deerdata team took on the relay challenge at Convinistaffetten (read more about it here) and as you can see, we’re jumping with joy (at least after the run we were…😅)— even though the rain was pouring...
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The team is growing
🌟 We are thrilled to welcome two talented new members to the Deerdata team - Naresh Kollu and Sophie Zander! 🌟 🦌 Naresh Kollu brings extensive experience in building Data Platforms, Data Products, and MarTech solutions, specialized in architecting, designing,...
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Celebrating our first Deerdata summer conference
Happy summer from the Deerdata team! 🦌 Our first summer conference was a special occasion, filled with reflection, gratitude, and memorable moments. Here’s a look at the key highlights from our day together: Our Incredible Team We are proud to...
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A metaphor for a CDP and a web analytics system, A CDP creates a holistic profile of a customer, a web analytics tool focuses on one puzzle piece, the online interactions.
Do you really need Google analytics once you have a CDP?
Customer Data Platforms (CDPs) are becoming increasingly popular in Sweden, because they are seen as one solution for marketing in a cookieless world. However, getting a CDP, either through purchase or building it in-house, is usually expensive and/or technically complex....
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3rd party cookies has been everywhere, but soon it's over.
Navigating the Post 3rd Party Cookies Era
The 3rd party cookie demise We’ve heard it many times now – the era of 3rd party cookies is coming to an end – and the big question is ”Are we prepared”? A cookie is a small piece of data...
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Reflections in a GenAI year - Patrick Couch
Reflections on a GenAI year- with guest writer Patrick
As we’re closing in on the end of the year, I can’t help but to take a step back and look back at what in many ways was a year infatuated with generative ai. GenAI was all over 2023. Not...
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